If we want more evidence-based practice, we need more practice-based evidence.*


If we want more evidence-based practice, we need more practice-based evidence.*



Lawrence W. Green  



Feb 2010 Keynote Speaker at American Academy of Health Behavior

For full CV, click here

Professor, Department of Epidemiology and Biostatistics, School of Medicine; Faculty member of the Center for Tobacco Control Research and Education; the Helen Diller Comprehensive Cancer Center—Population Sciences and Disparities Programs, University of California at San Francisco; and Community Engagement Program of the Clinical Translational Science Institute of UCSF and of the Robert Wood Johnson Health and Society Scholars Program of UCSF and UC Berkeley, 2005-

Health & Society Visiting Professor, University of Maryland, School of Public Health, College Park, Dec 2004-June 2005. 

Visiting Professor, University of California at Berkeley, School of Public Health, 2004-2005.

Director, Office of Science & Extramural Research, Public Health Practice Program Office, Centers for Disease Control and Prevention (CDC), 2001-2004.

Visiting Professor, Dept of Behavioral Sciences & Health Education, Rollins School of Public Health, Emory University,  2002-2004.

Acting Director, Office on Smoking and Health, National Center for Chronic Disease Prevention & Health Promotion, Centers for Disease Control and Prevention, 2001.

Distinguished Fellow/Visiting Scientist (1999-2004), Director, CDC-World Health Organization Collaborating Center on Global Tobacco Control, CDC, 1999-2001.

Director, Institute of Health Promotion Research, Faculty of Graduate Studies; Professor, Department of Health Care & Epidemiology, Faculty of Medicine, and Head, Division of Health Promotion and Preventive Medicine, University of British Columbia, 1991-1999.

Vice President and Director, National Health Promotion Program, Henry J. Kaiser Family Foundation, 1988-91.

Professor and (founding) Director, Center for Health Promotion & Prevention Research, University of Texas Health Science Center at Houston, 1982-88.

Visiting Lecturer, Harvard University, 1981-82.

Director, Office of Health Information and Health Promotion (now Office of Disease Prevention & Health Promotion), U.S. Department of Health & Human Services, 1979-81.

Assistant Professor to Professor and (founding) Head, Division of Health Education, Johns Hopkins University School of Hygiene and Public Health, 1970-79.

Lecturer and Doctoral Program Coordinator, School of Public Health, University of California at Berkeley, 1968-70.

Ford Foundation Project Associate, University of California Family Planning Research and Development Project, Dhaka, East Pakistan (now Bangladesh), 1963-65.



Work Information

Lawrence W. Green
University of California at San Francisco
Professor, Dept of Epidemiology & Biostatistics
School of Medicine
& Helen Diller Comprehensive Cancer Center
& Center for Tobacco Research & Education
web: www.lgreen.net, www.epi.ucsf.edu 
e-mail: lwgreen@comcast.net

Recently Visiting Professor University of Maryland and at UC Berkeley School of Public Health. Recently retired from Centers for Disease Control and Prevention overseeing, with a staff of ten, a grant program that has introduced investigator-initiated, peer-reviewed, community-based participatory research projects to the extramural grants programs of CDC under a line-item authorization for prevention research from Congress in the CDC budget. Also co-chaired one of four Workgroups for the CDC-wide Strategic Development Initiative. This Workgroup on Public Health Research recommended the strategic directions for CDC's next decade of research priorities and approaches (see Gerberding J, JAMA, Sept 21, 2005).

As of May 2005, Adjunct Professor in the Department of Epidemiology and Biostatistics, University of California at San Francisco and Co-Director, Program on Society, Diversity, and Disparities, UCSF Comprehensive Cancer Center.

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Key responsibilities

Following retiring from CDC and completing the 4th edition of Health Program Planning: An Educational and Ecological Approach (McGraw-Hill, 2005) with Marshall W. Kreuter, I co-chaired two CDC-sponsored national panels, one to recommend a research agenda of randomized and other controlled trials on the PolyPill, which appeared in Annals of Internal Medicine; and a national expert panel on primary prevention of diabetes. My appointment as Professor at UCSF involved developing and co-leading the Program in Society, Diversity and Disparities for the UCSF Comprehensive Cancer Center; served on Board of Directors for Community-Campus Partnerships, Health Promotion Advocates, the North American Quitline Consortium, and the Pacific Institute for Research and Evaluation. Served on national committees and consultations to develop and strengthen practice-based evidence, as a member of the National Advisory Committee for the Robert Wood Johnson (RWJF) Clinical Scholars Program and the Prescription for Health Research Program of practice-based research networks, and as a member of the Institute of Medicine Committee on Bridging the Gap in Obesity Prevention: A Framework to Inform Decision Making. Co-PI with Judith Ottoson and Bill Beery on a grant from RWJF through the Group Health Community Foundation to evaluate the national Active Living Research program of RWJF. With Dr. Shawna Mercer, completed a validity and reliability assessment of the Guidelines for Participatory Research. Appointed Associate Editor of Annual Reviews of Public Health, and continued as an editorial board member on 10 other journals. Also served as Vice-Chair of the California Tobacco-Related Diseases Research Program.

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Contact Information

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Current Projects

Following completion of the 4th edition of Health Program Planning: An Educational and Ecological Approach (McGraw-Hill, 2005) with Marshall W. Kreuter, I co-chaired an IOM committee on Evaluating Obesity Prevention Efforts: A Plan for Measuring Progress, with a 450-page report published in 2013 and a series of presentations of the report at annual meetings of APHA in Boston, the American Academy of Health Behavior in Charleston, the Active Living Research Conference in San Diego, the Ontario Healthy Children Forum: Applying Evidence to Local Action for Healthy Weights in Toronto, the Art & Science of Health Promotion conference in Colorado Springs. I was appointed by the Governor of California to serve on the Tobacco Education and Research Oversight Committee, now in my second term. My continued work at UCSF includes mentoring PhD students, postdoctoral fellows, and young faculty on their research, and serving as a co-investigator on research grants in which dissemination and implementation issues of science-to-practice problems are central. I serve on an NIH-VA core faculty for an annual training program on dissemination and implementation research, and on the Community Preventive Services Task Force and other national committees and consultations to develop and strengthen practice-based evidence as a complement to evidence-based practices derived from systematic reviews of highly controlled but often unrepresentative trials.

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Biographical Information

Before going to CDC as a Distinguished Fellow/Visiting Scientist in 1999, Lawrence W. Green, Dr.P.H., was Director of the Institute of Health Promotion Research in the Faculty of Graduate Studies and Professor of Health Care and Epidemiology in the Faculty of Medicine at the University of British Columbia where he also headed the Division of Preventive Medicine and Health Promotion. Dr. Green received his degrees in public health at the University of California at Berkeley. He worked as a health educator in local, state and federal health agencies in California and for the Ford Foundation in Dhaka, East Pakistan (now Bangladesh), and served as the first Director of the U.S. Office of Health Information and Health Promotion. He has served on the public health faculties at Berkeley, Johns Hopkins, Harvard and Texas and most recently as the Kaiser Family Foundation's Vice President and Director of its national Health Promotion Program which received the Foundation Award of the National Association of Prevention Professionals.

During 9 years at Johns Hopkins University he served as Assistant Dean, Director of Health Education Studies for the Health Services Research Center and for the Oncology Center, and rose from Assistant Professor to Professor and founding Head of the Division of Health Education between 1970 and 1978. Three of the articles he published in that decade were the first, second and seventh most frequently cited articles in the health education literature between 1969 and 1981. His first publication of the PRECEDE model in 1974 has since led to some 970 published studies, applications and commentaries on the model in the professional and scientific literature. He received the Distinguished Career Award of the American Public Health Association during this period.

Dr. Green served the Carter Administration from 1979 as first Director of the Office of Health Information, Health Promotion, Physical Fitness and Sports Medicine (now the Office of Disease Prevention and Health Promotion). That office, under the Deputy Assistant Secretary of Health and Assistant Surgeon General, Michael McGinnis, coordinated the first Surgeon General's Report on Health Promotion and Disease Prevention (1979) and the 1990 Objectives for the Nation (the first decade of the Healthy People series, 1981). His office also established the National Health Information Clearinghouse, and a variety of national surveys, campaigns, and federal research and demonstration programs in disease prevention and health promotion. On leaving the government, he spent a year as Visiting Lecturer in Health Policy at the Harvard Center for Health Policy Education and Research, and in the Harvard Schools of Medicine and Public Health. During this period he prepared the Background Document for the Technical Discussions of the 36th World Health Assembly on new policies in health education.

At the University of Texas from 1982 to 1988 he was founding Director of the Center for Health Promotion Research and Development (now Center for Health Promotion and Prevention Research), professor in the Department of Family Practice and Community Medicine in the Medical School and professor of Behavioral Sciences and Community Health in the School of Public Health. During his tenure at Texas he also helped establish the Southwest Center for Prevention Research, served as its co-director, and as Associate Director of the Institute for Health Policy Education and Research. During this period he received the Distinguished Fellow Award of the Society for Public Health Education; the Presidential Citation, Scholar Award and Distinguished Service Award of the Association for the Advancement of Health Education; and Honorary Fellow of the American School Health Association. He was also elected a Fellow of the American Academy of Behavioral Medicine Research and the Society of Behavioral Medicine.

As Vice President and Director of the National Health Promotion Program of the Henry J. Kaiser Family Foundation from 1988-1991, he and his staff developed a community development strategy for grant making called the Social Reconnaissance method. Elements of this were adopted by other foundations after it was featured in Foundation News (Williams RM, Rx: social reconnaissance, 31(4): 24-9) and won the Foundation Award of the Association of Prevention Professionals. A national media campaign organized by his staff, called Project LEAN (Low-fat Eating for America Now), won two Addy awards and helped launch many of the industry-professional collaborations that have contributed to the reduction of dietary fat in the American food supply.

His other recent honors include a HealthTrac Foundation Award in 1998; the Award of Excellence, one of the two highest honors of the American Public Health Association; the Jacques Perisot Medal of the International Union for Health Promotion and Education for his body of work; the Alumnus of the Year Award of the University of California School of Public Health; an Endowed Professorship and the Killam Research Prize of the University of British Columbia, the Advocacy Award of the Association of State and Territorial Officers of Public Health Education and Health Promotion, the International Award of the Victoria Health Promotion Foundation in Australia, the first Research Laureate Award of the American Academy of Health Behavior, and an Honorary Doctor of Science Degree from the University of Waterloo in Canada. He has presented named university lectures at Ball State, British Columbia, Connecticut, Dartmouth, Emory, Ohio State, Texas, Texas A&M, Victoria, and the Vice-Chancellor's Best Practices Research Scholar Award Lecture at the University of Newcastle in Australia. He is the author of some 300 chapters, monographs and articles (three of which received prizes). Four of his books have been widely adopted as college texts. Community and Population Health with Judith Ottoson (McGraw- Hill) is in its 8th edition.

Linking Research and Practice, co-edited with Michael Stoto and Linda Bailey (National Academy Press) appeared in January 1998. The 4th edition of Health Program Planning: An Educational and Ecological Approach with Marshall Kreuter appeared in 2005 (McGraw-Hill). Settings in Health Promotion (Sage) co-edited with Blake Poland and Irving Rootman was published in 2000. Green is on the Editorial Boards of 12 journals in the health sciences, and past president of the national Society for Public Health Education.

Dr. Green has served on the first U.S. Preventive Services Task Force, the U.S. National Committee on Vital and Health Statistics, the Carnegie Commission on Adolescent Development, and chaired the National Research Council's Committee on Drug Abuse Prevention Research and the Institute of Medicine's Committee on review of Prevention Research Centers for the National Academies of Science. He directed a study of Participatory Research in Health Promotion for the Royal Society of Canada in 1993-94. He chaired the first peer review Panel on Community and Health Services Research for the National Cancer Institute of Canada from 1993-96. This year the National Academy of Sciences published the report of a workshop he co-edited for the Institute of Medicine on Engaging the Public in the Clinical Research Enterprise; and the National Institutes of Health published the proceedings of a conference on Translating Research for Obesity and Diabetes Control which he co-chaired and co-edited.  

See also, profile and interview in the American Journal of Health Behavior.

Personal and Professional Interests

Basketball, tenor guitar/baritone ukulele, chess, Scrabble, cross-word puzzles, gardening, Bay Area urban hiking, biographies, wine tasting, humor writing. Retired from CDC in 2004 and with his wife, Dr. Judith M. Ottoson, moved to their home in San Francisco.

Larry's main claim to fame is his uncle, Fred "Tex" Winter (Winter is the W. in Larry's middle name), who coached many championship college teams and was Assistant Coach for the 5 titles of the Chicago Bulls and 3 of the Los Angeles Lakers. Most recent interview of Tex Winter.

Public health and health promotion policy and planning, public health education, applied social and behavioral sciences in health and community development, linking research and practice, program evaluation, participatory research, population health, social epidemiology, medical sociology, health psychology, dissemination, translation and implementation of policy and research in practice.

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Last Revised: 04/14/20


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